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Media education hits century in South Asia

December 18, 2020

: The Assam based non-profit organisation, Dr. Anamika Ray Memorial Trust commemorates the 100 years of Media education in South Asia.

On the occasion, an International Web Convention titled ‘Hundred Years of Media Education: Decoding the South Asian Mystique’ is jointly organised by Institute for International Journalism (IIJ) of Ohio University, Institute of Media Studies and Research (IMSR), Bangalore and Dr. Anamika Ray Memorial Trust (ARMT), Guwahati in association with Global Risk Journalism Hub, South Asian Communication Association (SACA), Public Relations Council of India (PRCI) and Indo-Bangla Media Educators Network.

This event remembers Annie Besant who started media education by offering Journalism as a subject of study along with other subjects at her National University at Adyar, Chennai in the year 1920.

More than 50 organisations from India, Sri Lanka, Bangladesh, Nepal, Philippines, Australia, Malaysia, Egypt, etc. have collaborated for this celebration. Around 500 participants including 200 from abroad countries will be participating in a total of 8 plenary and 8 technical sessions to be conducted in this two-day convention on December 19-20. The inaugural session will be chaired by Prof. K.V. Nagraj, Conference Chair and former Pro Vice Chancellor of Assam University, while Dr. Jatin Srivastava, Director, Institute of International Journalism, Ohio University, USA will chair the valedictory session.

"The centenary year of 2020 is not just a milestone to celebrate media education, but should also be seen as an opportunity to evaluate achievements and shortcomings in this journey”, said Dr. Ankuran Dutta, organising secretary of the event.

Dutta, who is also the Managing Trustee of ARMT is hopeful that the event will set a stepping stone in the entire South Asia to chart an action plan for better development of media education in terms of quality instruction and employability, especially in the South Asian region that is faced with formidable challenges, yet irreversibly committed to the democratic experiment, which vests in media a vital role and responsibility.

The topics for presentation will include media literacy, technology trends, corporate impact, internationalisation, ideology, new signposts of quality, generalisation vs specialisation, legal currents, return to social watchdog function, communication research, language media, space for stakeholders etc. relating to media education.

From this quiet beginning, journalism and media education in South Asia made giant strides in the past 100 years. However, this academic and professional sphere is yet to draw the kind and quantum of attention it deserves. This convention will highlight the importance of academia-industry collaboration in future for bolstering the image of media education.

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